Our Story – The Birth of SoberAF

The Vision: Ross Stretch’s Dream

In the heart of the bustling fashion industry, a unique and empowering vision took root. Ross Stretch, the dynamic founder of Ballin Apparel Ltd, saw beyond fabrics and patterns. He saw an opportunity to craft a message, a symbol of strength, resilience, and the beauty of sober living.

The Beginning: A Brand Within a Brand

SoberAF started as a part of Ballin Apparel Ltd, reflecting Ross’s passion for supporting those in recovery. The line quickly gained traction, resonating with those who saw their journey mirrored in the brand’s unique and empowering apparel. The spark was ignited, and a vision began to unfold.

A New Chapter: SoberAF’s Independence

In 2021, Ross recognized that SoberAF had grown into something more significant, something deserving its spotlight. The decision was made to spin SoberAF from Ballin into its standalone company. This transition was more than a business decision; it was a commitment to focusing entirely on the message and community that SoberAF had come to represent.

A Community of Strength: The SoberAF Movement

SoberAF is not just about clothing but connection, support, and empowerment. Ross’s vision transcended fashion, creating a community that brought together individuals from all walks of life. Through recovery stories, events, and collaboration, SoberAF became a beacon for those seeking to celebrate and embrace a sober lifestyle.

Quality and Integrity: The SoberAF Promise

Every piece of SoberAF apparel is a fusion of quality craftsmanship and heartfelt purpose. From comfortable hoodies to iconic caps, each item carries the essence of a journey filled with triumphs and challenges.

Our Future: Growth and Inspiration

The story of SoberAF is still unfolding. With the ongoing support of our community and the steadfast commitment of Ross and the entire SoberAF team, we continue to inspire, connect, and grow. Our mission is far from over, and we invite you to be a part of this beautiful journey.

Join us in celebrating a life of clarity, purpose, and connection. Explore our collections and become part of a movement that’s more than fashion; it’s a way of life.

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